If you’re looking for compelling, engaging content showcasing how your company works with others, consider case studies.
Case studies provide real-life details (and often testimonials) showcasing how your company works with individuals or other organizations. And they’re an excellent marketing tool. Content Marketing Institute reports that 73% of the most successful content marketers used case studies.
At Uncommon Content, we recommend utilizing interviews, so your case study can include quotes from actual people who actually experienced working with you. Depending on your preference, we’ll also include up-to-date date and research to further enhance your case study.
Case In Point: The Benefits of Case Studies
Value
Case studies help demonstrate your company’s expertise and capabilities by providing evidence about how you helped solve a customer’s challenge.
Leveraging Material
Case studies are an excellent tool for grant applications. Why? Because they’re proof that what you’re doing is meeting a need and effectively providing a solution for an individual/organization.
Multi-Use Content
Case studies create rich content you can post and share on your website, via newsletters, in printed materials, and in social media. Get creative pulling quotes as testimonials and citing data.
Promotional Tool
In addition to being able to post and share your case study in various ways, your case study’s subject can do the same. They may also be able to leverage the case study’s findings if they’re seeking grant applications.
Validation
If your business has investors or philanthropic supporters, a case study can help confirm that their contribution is being put to good use.
There are significant advantages to hiring an unaffiliated business to develop your case studies. Namely outside perspective. Hiring a content specialist also helps ensure the content will be elevated, informative, and impactful, written to effectively resonate with the appropriate audience.
Uncommon Content can work with you to create and share your case studies. Set up a discovery call to learn more.