You Should Be Creating Case Studies—Here’s Why

You Should Be Creating Case Studies—Here’s Why

If you’re looking for compelling, engaging content showcasing how your company works with others, consider case studies. Case studies provide real-life details (and often testimonials) showcasing how your company works with individuals or other organizations. And...

Who’s Afraid of the Big Bad Bio?

Do these four words terrify you: We need your bio. If so, you’re not alone. I can’t tell you how many people I’ve worked with to refine their bios—because the thought of writing about themselves is overwhelming. And asking colleagues to submit a bio for a project is...
Creating and Clarifying Content: My Go Solo Interview

Creating and Clarifying Content: My Go Solo Interview

As an interviewer, I’ve been taken aback by requests to be interviewed. As a voice, I revel in it. Who doesn’t love to talk about themselves—especially when it pertains to helping other small business owners? You already know I’m obsessed with words. Read a little...
That’s a Wrap

That’s a Wrap

Opportunity. Possibility. Transition. Those are the three words that came to my mind during my morning meditation. What can I say about 2022? It was a lot. A lot of success. A lot of growth. A lot of unexpected change. As I lean further into my what’s next, I’m trying...
So, What You’re Saying Is

So, What You’re Saying Is

I don’t know about you, but I appreciate validation. When I’m deep in conversation, I’m motivated by hearing things like, “I get it” or “I understand” or “you got this” or even “well, that sucks.” There’s something about having what you’re communicating being...
Unplugging

Unplugging

Almost everything will work again if you unplug it for a few minutes, including you. – Anne Lamott It’s true. As small business owners and entrepreneurs, we’re wired to think we need to go, go, go. We’re constantly working in our businesses and rarely working on...