Category: Blog
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What Do You Do?
At its simplest form, I create content. And I’m a storyteller a writer an editor a solo entrepreneur a conversationalist a collaborator a mentor a small business owner an ally What I (often) do is listen to you, capture your voice and your backstory, and create authentic, uncommon content that is uniquely you. (By the…
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Unplugging
“Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott It’s true. As small business owners and entrepreneurs, we’re wired to think we need to go, go, go. We’re constantly working in our businesses and rarely working on our businesses. We often feel guilty when we’re not working…
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New Perspectives
I spent a lot of 2021 lying on the floor and deliberately breathing in and out. Not because I had given up—because I needed to reset and feel grounded. It’s okay to reset. I tell my teenager this all the time. We call it “Ctrl+Alt+Delete.” It’s a way of starting over. It’s a freshly sharpened…
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Redefining Content and Marketing
“Can I pick your brain for a few minutes?” I’ve heard that several times in the past few weeks. So, I’m starting to sense a pattern and I’m beginning to wonder: Am I giving something away or is this validation that I have something to give? The bigger questions actually are: Why are people coming…
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Sharing Is Caring
You give what you get—or you get what you give. Either way, as a small business owner, solopreneur, or dualpreneur, you may have to offer some giveaways whether you’re just starting out or you’ve been in business awhile. Start thinking about your best skill and your differentiator. What would happen if you shared some tips…
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No, Really, It’s All About You
I don’t know about you, but the About Us page is one of the first places I visit on a website, especially if I’m looking to engage with a new company. I visit the About Us page because I want to know when the company launched. Are they a startup or do they have decades…
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The Right Time to Rethink Your Business—And Your Content
We’re amidst a challenging time right now. Time is the keyword, here. We have the time to take action. We can use this time to redefine ourselves, reinforce what we’re doing, and rethink ways of doing business. We can be innovative, productive, and resourceful in these times, too. We can be working on our businesses…
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How Do I Write?
And Why Should I Write Right Now? Earlier this week, a friend who confessed that she knows she needs to start blogging asked me: How do you even start writing? It’s a good question and one I’ve been asked countless times over the years. All I can say is: Just start. Whatever works for you—pen…
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Grammarama
Who’s to know whose style to use when they’re writing their content over there? If you’re confused, chances are your audience is, too. A simple phrase can easily be turned on its head. Why? Because the English language is filled with irregularities and exceptions to the rules. And, for every way of saying something, there…
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Why Four Eyes Are Better Than Two
I’ve been wearing glasses probably as long as I’ve called myself a writer. And, I’ve always recommended a second pair of eyes. Particularly in the early stages of content development. If you’ve thoroughly gone through the process, you’ve written and rewritten, deleted and repeated, read and reread a half dozen times. You’re fairly certain what…
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