Uncommon Blog
You Should Be Creating Case Studies—Here’s Why
If you’re looking for compelling, engaging content showcasing how your company works with others, consider case studies. Case studies provide real-life details (and often testimonials) showcasing how your company works with individuals or other organizations. And...
Who’s Afraid of the Big Bad Bio?
Do these four words terrify you: We need your bio. If so, you’re not alone. I can’t tell you how many people I’ve worked with to refine their bios—because the thought of writing about themselves is overwhelming. And asking colleagues to submit a bio for a project is...
Creating and Clarifying Content: My Go Solo Interview
As an interviewer, I’ve been taken aback by requests to be interviewed. As a voice, I revel in it. Who doesn’t love to talk about themselves—especially when it pertains to helping other small business owners? You already know I’m obsessed with words. Read a little...
That’s a Wrap
Opportunity. Possibility. Transition. Those are the three words that came to my mind during my morning meditation. What can I say about 2022? It was a lot. A lot of success. A lot of growth. A lot of unexpected change. As I lean further into my what’s next, I’m trying...
So, What You’re Saying Is
I don’t know about you, but I appreciate validation. When I’m deep in conversation, I’m motivated by hearing things like, “I get it” or “I understand” or “you got this” or even “well, that sucks.” There’s something about having what you’re communicating being...
Unplugging
Almost everything will work again if you unplug it for a few minutes, including you. - Anne Lamott It’s true. As small business owners and entrepreneurs, we’re wired to think we need to go, go, go. We’re constantly working in our businesses and rarely working on our...
New Perspectives
I spent a lot of 2021 lying on the floor and deliberately breathing in and out. Not because I had given up—because I needed to reset and feel grounded. It’s okay to reset. I tell my teenager this all the time. We call it “Ctrl+Alt+Delete.” It’s a way of starting over....
Redefining Content and Marketing
“Can I pick your brain for a few minutes?” I’ve heard that several times in the past few weeks. So, I’m starting to sense a pattern and I’m beginning to wonder: Am I giving something away or is this validation that I have something to give? The bigger questions...
Sharing Is Caring
You give what you get—or you get what you give. Either way, as a small business owner, solopreneur, or dualpreneur, you may have to offer some giveaways whether you’re just starting out or you’ve been in business awhile. Start thinking about your best skill and your...