I don’t know about you, but the About Us page is one of the first places I visit on a website, especially if I’m looking to engage with a new company. I visit the About Us page because I want to know when the company launched. Are they a startup or do they have...

We’re amidst a challenging time right now. Time is the keyword, here. We have the time to take action. We can use this time to redefine ourselves, reinforce what we’re doing, and rethink ways of doing business. We can be innovative, productive, and resourceful in...

And Why Should I Write Right Now? Earlier this week, a friend who confessed that she knows she needs to start blogging asked me: How do you even start writing? It’s a good question and one I’ve been asked countless times over the years. All I can say is: Just start....

Who’s to know whose style to use when they’re writing their content over there? If you’re confused, chances are your audience is, too. A simple phrase can easily be turned on its head. Why? Because the English language is filled with irregularities and exceptions to...

I’ve been wearing glasses probably as long as I’ve called myself a writer. And, I’ve always recommended a second pair of eyes. Particularly in the early stages of content development. If you’ve thoroughly gone through the process, you’ve written and rewritten, deleted...

Uncommon Content LLC made the list of 65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 74 Myths Dispelled) "[Uncommon Content uses] content thoughtfully and deliberately to tell one of the most important stories that the...

The beginning of a new year is a time of reflection, intention setting, and planning. Creating a content plan and knowing what type of content to develop ensures you’re providing your target audience with relevant, consistent content. Sounds like a plan. How do you...